Volume 2, Number 2 June 2010 

CONTENTS

Impact of Information Technology (IT) on Business for Creating Virtual Alliances (VA) through Value Chain Management (VCM)
pp. 65-74
Authors: M.G. Basava Raja

Perceived Quality of Working Life among Employees in Banks
pp. 75-83
Authors: Sanjeev K. Sharma and Geeta Sharma

Education through Mobile Learning: A Study on the Perception of Students
pp. 85-92
Authors: Jayanta Banerjee and Indranil Bose

Impact of Retail Servicescape on Consumer Behaviour
pp. 93-99
Authors: Harbhajan Bansal and Deepak Singh

e-CRM: In the Insurance Industry using Adaptive Neuro Fuzzy Model
pp. 101-108
Authors: D.G. Harkut and S.B. Sadar

Rural Market: A Route to Survival for the Business Houses in India during Recession
pp. 109-118
Authors: C.P. Gupta

Measurement of Transcendental Leadership in IT Industry
pp. 119-126
Authors: Vivekananda Suri and V.M. Prasad

International Retailing: Text and Readings (Book Review)
pp. 127-128
Authors: Meenakshi Sharma