Volume 1, Number 2 (2011)

CONTENTS

Challenges in Modern Retailing

pp. 71-73

Authors: Suresh Abhyankar and Rashmi Kanitkar

The Role of Optimum Stimulation Level in Consumer Exploratory Behaviour: An Empirical Study of Working Male and Working Female
pp. 75-86

Authors: Vinod Kumar Bishnoi and Bharti

Building Successful Retail Brands: An Indian Perspective

pp. 87-95

Author: Shouvik Sanyal

An Empirical Investigation of Perception of the Sales Profession in India: A Survey of B-School Students in NCR

pp. 97-112

Author: Sanjiv Layek

Subhiksha: The survival strategies

pp. 113-117

Authors: Deepak Singh and Lata Singh

Modern Retailing: Opportunities and Challenges

pp. 119-133

Author: Sridevi Chaudhuri

Organised Retail in Rural India: Prospects & Challenges

pp. 135-142

Authors: Sanjay Mishra and Abhishek Sharma

“Ethics: The Foundation for Relationship in Selling”

pp. 143-149

Authors: Deepa Gupta and Mukul Gupta

Entrepreneurial Development with Global Management Approach for Economic and Social Growth of Rural People

pp. 151-158

Authors: Gunjan Agrawal, Kumud Vivek and Pooja Shakun

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