Volume 1, Number 1 (2011)

CONTENTS

Subhiksha: The survival strategies

pp. 1-5

Authors: Deepak Singh and Lata Singh

Modern Retailing: Opportunities and Challenges

pp. 7-21

Author: Sridevi Chaudhuri

Corporate Travel Arrangers as a Source of Room Business, for Luxury Hotels: An Exploratory Research at Kochi, Kerala.

pp. 23-28

Author: Ajith Thomas

Organised Retail in Rural India: Prospects & Challenges

pp. 29-36

Authors: Sanjay Mishra and Abhishek Sharma

Entrepreneurial Development with Global Management Approach for Economic and Social Growth of Rural People

pp. 37-44

Authors: Gunjan Agrawal, Kumud Vivek and Pooja Shakun

A Study on Consumer Buying Behaviour for Retail Industry:Understand the Influence of Social Class, Reference Groups & Green

pp. 45-52

Author: Manita Matharu

“Ethics: The Foundation for Relationship in Selling”

pp. 53-59

Authors: Deepa Gupta and Mukul Gupta

The State of Art Web Based model in e-retailing

pp. 61-69

Authors: Nagendra Yadav, Swatantra Kumar and Er. Hemant Yadav

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