Volume 1 Number 2 (2011)

CONTENTS

Improving Market Research in the Time of Recession

1-5

Authors: Honey Dhussa and Nancy Dhussa

“Customer Relationship Management”  Supriya Saxena and Ajay Bhardwaj Assessing service quality in OBC bank

pp.  17-23

Author: Vinita Koura

CRM: A Strategic Perspective

pp. 25-36

Authors: Biswajit Chakraborty and Subhajit Basu Chowdhury

Expanding Indian Rural Markets

pp. 37-47

Authors: Reshma Nasreen and Mukesh Malik

Global Financial Crisis and Indian Engineering Exports:A Strategy towards Transformation

pp. 49-64

Authors: Taruna Gautam and Raveesh Agarwal

Improving Market Research in the Time of Recession

pp. 65-69

Authors: Honey Dhussa and Nancy Dhussa

CRM: A Strategic Perspective

pp. 71-82

Authors: Biswajit Chakraborty and Subhajit Basu Chowdhury

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