Volume 1 Number 1 (2011)

CONTENTS

Service Marketing: The Drift and Inclination in Present Indian Market

pp. 1-9

Author: Bhumija Chouhan

Customer Relationship Management

pp. 11-19

Authors: Supriya Saxena and Ajay Bhardwaj

CRM: A Strategic Perspective

pp. 21-32

Authors: Biswajit Chakraborty and Subhajit Basu Chowdhury

Expanding Indian Rural Markets

pp. 33-43

Authors: Reshma Nasreen and Mukesh Malik

An empirical study on exploring Marketing Communications in Telecom Industry

pp. 45-62

Authors: Shinu Abhi, Nikhil Prakash and Ande Vamseedhar

Improving Market Research in the Time of Recession

pp. 63-67

Authors: Honey Dhussa and Nancy Dhussa

Assessing service quality in OBC bank

pp. 69-75

Author: Vinita Koura

CRM Strategies: A Key to Survive Economic Slowdown

pp. 77-86

Authors: Amit Paliwal and Manisha Paliwal