Volume 2 Number 1 (2012)

CONTENTS

An Empirical Study of the Acceptability among Parents for the Concept of ‘Playareas’ Inside Organised Retail Stores in India
pp. 1-13
Author: Pallavi K. Mhatre

Opportunities and Challenges in Retailing in the Emerging Business Environment: Indian Context
pp. 15-20
Authors: Pritam Chattopadhyay and Shripad Joshi

A Study on Factors Influencing the Adoption of ERetailing in India
pp. 21-32
Author: Virender Pal

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