Global
Journal of Marketing Management and Research. (GJMMR)
Volume
2, Number 1 (2012)
CONTENTS
CRM
Need for Present Day Business
pp. 1-6
Author: B. Neeraja
Does Creative
Advertising Affect Consumer Buying Behavior?
pp. 7-15
Authors: Vimla Puri and Shailesh Mathur
A Study on the
Effects of Social Marketing Policy in the Society
pp. 17-22
Authors: Khushboo Sharma and Manpreet Singh
Microfinance:
A Marketing Perspective
pp. 23-30
Authors: Prof. Faye Xavier Colaco and Prof. Andrea Almeida
Exporting
of Perishable Items from Bangladesh to the Arabian Gulf Countries: A Case Study
on Oman
pp. 31-39
Author: Anna Rahman
A
Group Acceptance Sampling Plans Using Weighted Binomial on Truncated Life Tests
for Marshall –Olkin Extended Distributions
pp. 41-50
Authors: Dr. A. R. Sudamani Ramaswamy and Priyah Anburajan
Rural
Marketing Environment, Opportunities, Challenges and Strategies
Authors: Bharti Shukla
pp. 51-57
Trends
in arrivals and prices of tomato in selected markets of Chittoor district of
Andhrapradesh
pp. 59-64
Authors: P. Kumuda Keerthi and G. Mohan Naidu
[UP]
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