International Journal of Economic Research and Networking (IJERN)

Volume 1, Number 1 (2011)

 

CONTENTS

 

Challenges in Modern Retailing

pp. 1-3

Authors: Suresh Abhyankar and Rashmi Kanitkar

 

The Role of Optimum Stimulation Level in Consumer Exploratory Behaviour: An Empirical Study of Working Male and Working Female

pp. 5-16

Authors: Vinod Kumar Bishnoi and Bharti

 

Emerging Retail Formats and Customer Buying Behaviour in Indian Scenario

pp. 17-31

Authors: Shweta Arora and Priya Rathi

 

Building Successful Retail Brands: An Indian Perspective

pp. 33-41

Author: Shouvik Sanyal

 

An Empirical Investigation of Perception of the Sales Profession in India: A Survey of B-School Students in NCR

pp. 43-57

Author: Sanjiv Layek

 

Managing the Recession The Marketing Predicament

pp. 59-68

Authors: Somesh Dhamija, Amit Agrawal and Amit Kumar

 

CRM Strategies: A Key to Survive Economic Slowdown

pp. 69-78

Authors: Amit Paliwal and Manisha Paliwal

 

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