International
Journal of Economic Research and Networking (IJERN)
Volume
1, Number 1 (2011)
CONTENTS
Challenges
in Modern Retailing
pp.
1-3
Authors:
Suresh Abhyankar and Rashmi Kanitkar
The
Role of Optimum Stimulation Level in Consumer Exploratory Behaviour: An
Empirical Study of Working Male and Working Female
pp.
5-16
Authors:
Vinod Kumar Bishnoi and Bharti
Emerging
Retail Formats and Customer Buying Behaviour in Indian Scenario
pp.
17-31
Authors:
Shweta Arora and Priya Rathi
Building
Successful Retail Brands: An Indian Perspective
pp.
33-41
Author:
Shouvik Sanyal
An
Empirical Investigation of Perception of the Sales Profession in India: A
Survey of B-School
Students in NCR
pp.
43-57
Author:
Sanjiv Layek
Managing
the Recession – The Marketing Predicament
pp.
59-68
Authors:
Somesh Dhamija, Amit Agrawal and Amit Kumar
CRM
Strategies: A Key to Survive Economic Slowdown
pp.
69-78
Authors:
Amit Paliwal and Manisha Paliwal