Global Journal of Marketing Management and Research. (GJMMR)

 

Volume 2, Number 1-2 (2012)

 

CONTENTS

 

CRM Need for Present Day Business
pp. 1-6
Author: B. Neeraja

Does Creative Advertising Affect Consumer Buying Behavior?
pp. 7-15
Authors: Vimla Puri and Shailesh Mathur

A Study on the Effects of Social Marketing Policy in the Society
pp. 17-22
Authors: Khushboo Sharma and Manpreet Singh

 

Microfinance: A Marketing Perspective
pp. 23-30
Authors: Prof. Faye Xavier Colaco and Prof. Andrea Almeida

 

Exporting of Perishable Items from Bangladesh to the Arabian Gulf Countries: A Case Study on Oman
pp. 31-39
Author: Anna Rahman

 

A Group Acceptance Sampling Plans Using Weighted Binomial on Truncated Life Tests for Marshall –Olkin Extended Distributions
pp. 41-50
Authors: Dr. A. R. Sudamani Ramaswamy and Priyah Anburajan

 

Rural Marketing Environment, Opportunities, Challenges and Strategies

Authors: Bharti Shukla
pp. 51-57

 

Trends in arrivals and prices of tomato in selected markets of Chittoor district of Andhrapradesh
pp. 59-64
Authors: P. Kumuda Keerthi and G. Mohan Naidu

 

 

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