Volume 15, Number 1

CONTENTS

Optimising AI in e-commerce for sustainable production and consumption
Dr. Rekha Gulia and Ms. Manju Tanwar

Consumers’ Attitude Towards Consumer Co-operative Societies: An Analysis
Author: Dr. V. Kamarasan

Consumer Awareness and Attitude towards Mail Services by Postal Department: An Analysis
Author: Dr. V. Kamarasan

Consumer Awareness and Attitude on Premium Services by Postal Department: An Analysis
Author: Dr. V. Kamarasan

Influence of Brand Name on Consumer Behaviour
Author: Bhavya Malhotra

Social Media Marketing: A Tool to Achieve Competitive Advantage
Authors: Ms. Ruchita Patti, Ms. Shaveta Marwah and Mr. Pankaj Gupta
 

A Study on Changing Buying Behaviour of Indian Customers

Subrato Dey

Recent Stipulation of Organized Retailing in India: A Literature Review

Pritam Chattopadhyay and Ruchi Jain